It started with a camera roll.

Thousands of photos. Birthdays, first dates, lazy Sundays, the dog asleep on the couch. Moments we loved so much we took twenty pictures of them... and then never looked at them again.

That felt wrong. The people we love aren't meant to live inside a phone.

So we asked ourselves a simple question: what if you could hold them?

Not a frame. Not another print. Something small and real. Something you put on a shelf, carry in your bag, and smile at every single day.

That's how
TOONI
was born.

A TOONI is a mini version of someone who matters. Their curls. Their crooked smile. The hoodie they never take off. The way your dog tilts their head. The little details nobody else notices. But you do.

Every TOONI starts with one photo and ends in the hands of a real 3D designer, who shapes it with care until it feels like them.

We make TOONIs for the big moments: a wedding, a graduation, a first marathon, a baby on the way. And for the small ones that end up meaning everything.

Because one day, the photos will be old and the phone will be gone.

But on that shelf, they'll still be there. Smiling. Mini. Forever theirs.

Real people. Mini versions. The TOONI team

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It started with a camera roll.

So we asked ourselves a simple question: what if you could hold them?

That's how
TOONI
was born.

Create your Tooni.

It started with a camera roll.

So we asked ourselves a simple question: what if you could hold them?

That's how TOONI was born.

That's how
TOONI
was born.